Copywriting That Sells High Tech
Writing White Papers: How to Capture Readers and Keep Them Engaged
Selling to Big Companies
The Geek Gap: Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive
Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast