All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World	Seth tells it like it is!
	Meatball Sundae: Is Your Marketing out of Sync?	Just read this recently. A super read. Gets to the point quickly.
	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)	Great tactical advice on how to use social media to promote your business.
	Groundswell: Winning in a World Transformed by Social Technologies	Excellent examples of corporates using social media to their advantage. Backed up with great research by leading firm.
	Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising	In true Jaffe form, there's no holding back! Title says it all.
	Funky Business Forever: How to Enjoy Capitalism (Financial Times)	In-ya-face big business business book for today's chaotic times.