Producing Theatre : A Comprehensive and Legal Business Guide	A chestnut. A bit outdated, but a good resource to have on your shelf when you need a refresher in the mechanics of a royalty pool.
	The Commercial Theater Institute Guide to Producing Plays and Musicals	The only training program exclusively for people who want to be commercial producers published this valuable resource.
	Influence: The Psychology of Persuasion (Collins Business Essentials)	This is all about the science of selling. Wait until you read about how commercial airline disasters increase after a highly publicized suicide.
	Purple Cow: Transform Your Business by Being Remarkable	My favorite blog. My favorite book. Learn how to sell and how to develop product in today's competitive market.
	The Writers Journey: Mythic Structure for Writers, 2nd Edition	Don't think there's a blueprint for story telling? Think again. Great for musical development since musicals, like myths, are a heightened form of reality.
	The Tipping Point: How Little Things Can Make a Big Difference	A new chestnut. And probably the most important book on what spreads ideas (word of mouth - our most important tool) ever written. Ever.
	The Long Tail: Why the Future of Business is Selling Less of More	Why concentrating on niche marketing and "doing it yourself" is the way to go in the age of the internet.
	Made to Stick: Why Some Ideas Survive and Others Die	After you read the other marketing books, read this one. Fun, more specific, and the cover is cool.