The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Selling to Anyone Over the Phone
The Future of Management
What To Do When You Become The Boss: How new managers become successful managers
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
The New Influencers: A Marketer's Guide to the New Social Media
Great Demo!: How To Create And Execute Stunning Software Demonstrations