The 22 Immutable Laws of Branding
	OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
	Emotional Branding: The New Paradigm for Connecting Brands to People
	Luxury Fashion Branding: Trends, Tactics, Techniques
	Brands and Branding
	Packaging Design: Successful Product Branding from Concept to Shelf
	Outliers: The Story of Success
	Blink: The Power of Thinking Without Thinking
	The Tipping Point: How Little Things Can Make a Big Difference
	The Packaging and Design Templates Sourcebook (Graphic Design)
	Exploring Package Design (Design Exploration Series)
	AIGA Professional Practices in Graphic Design, Second Edition