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The Age of Conversation |
Is this the future of marketing and publishing?
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The 22 Immutable Laws of Branding |
A must read for branding
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials) |
Essential business strategies
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Jack Trout on Strategy |
Good companion to FOCUS
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Ogilvy on Advertising |
the original advertising masterpiece
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Positioning: The Battle for Your Mind, 20th Anniversary Edition |
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Often Wrong, Never in Doubt: Unleash the Business Rebel Within |
A great book about ad industry
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Who Killed Channel 9?: The Death of Kerry Packer's Mighty TV Dream Machine |
Utterly fascinating
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition |
Hilarious look at creating ads
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich |
The new work/life paradigm
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