Moneyball: The Art of Winning an Unfair Game
Designing Interactions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Call to Action: Secret Formulas to Improve Online Results
The Blind Side: Evolution of a Game
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Kindle: Amazon's Original Wireless Reading Device (1st generation) Trying to save up some money to get this for myself.
Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges