Influencing the Influencers
Highly recommended for practical advice on how to work with Analysts
Analyst Credibility: The Investor's Perspective [*].(Brief Article): An article from: Journal of Managerial Issues
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
The 11 Immutable Laws of Internet Branding
The 22 Immutable Laws of Branding
The New Influencers: A Marketer's Guide to the New Social Media