The Medium is the Message: And 50 Other Ridiculous Advertising Rules This book covers the psychology of advertising. The Good, the Bad and the Ugly. Exploring the many universal cliches that have made millions.
Understanding Media: The Extensions of Man Because social media isn't new, it's just digital now.
1000 Ideas by 100 Graphic Designers This book will no doubt spawn thousands of your own ideas and that I suppose is the motivation for it's creation.
Creative Grab Bag: Inspiring Challenges for Artists, Illustrators and Designers Fresh ideas from a young mind! Nothing better to kick start your own creative process and motivate originality.
Field Guide: How to be a Graphic Designer Lewis and Clark had a journal. Consider this your guide post for a creative career. Full of practical and useful information.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Those who don't know history are doomed to repeat it. Use this book to plan your creative doom!
Design Elements: A Graphic Style Manual The title says it all. Good book.