The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
Marketing Management (13th Edition)
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Tribes: We Need You to Lead Us
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Stumbling on Happiness
Setting the Table: The Transforming Power of Hospitality in Business