Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-School Approach My first read of 2008 and wow, I'm impressed. See my blog post on this one.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Getting Things Done: The Art of Stress-Free Productivity
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Call to Action: Secret Formulas to Improve Online Results
Riches in Niches: How to Make It Big in a Small Market
About Face 3: The Essentials of Interaction Design
Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Word of Mouth Marketing: How Smart Companies Get People Talking
Founders at Work: Stories of Startups' Early Days
Mavericks at Work: Why the Most Original Minds in Business Win
Mastering Virtual Teams: Strategies, Tools, and Techniques That Succeed (Jossey Bass Business and Management Series)