Groundswell: Winning in a World Transformed by Social Technologies One of the best books to help understand social media and why (or why not) to use it when creating customer relationships. See blog for review.
The Age of Conversation Views on conversation from over 100 bloggers around the world. Benefits Variety children's charity.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Tips that work from two guys who have made it happen! Sound advice and easy to understand. Very encouraging, too.
Step Into the Spotlight!- 'Cause ALL Business is Show Business! Fun, easy to read book from a fun gal! This will help you figure out how to toot your own horn and get some real exposures in the press. Humorous, too!
Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside How to take your business beyond basic business models and really grow. Especially good for entrepreneurs and anyone in consulting or services.
The Age of Conversation 2: Why Don't They Get It? Sequel to Age of Conversation, includes commentary and topics to help you figure out how to approach others on the topic of why use social media.
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Short, easy to read book with great stories about social media successes and how you can create your own Rave for your organization.
Take Their Breath Away: How Imaginative Service Creates Devoted Customers Clever book exploring several key tactics for improving the customer experience, all very creative and designed to WOW your customers.